"[A] significant new conceptual framework has emerged in which to understand the profession and the relationships of its practitioners—the “blended professional”—put forward by Celia Whitchurch. Librarians in the past have considered the notion of the “blended librarian,” but these discussions revolved around professional role as opposed to the conception, that is the “identity,” of that position. Whitchurch’s model, however, considers professional identity within the context of higher education by examining personal perceptions developed through the manifestations of activities. … Basically, blended professionals bridge gaps in both institutional and external silos in order to perform their professional and academic duties, and whereby the roles and the environment in which they are performed create new professional identities. … This blended model conceives of librarians developing and functioning in new modes of partnerships and collaborations."
Virginia International University